In taking on this problem, we have so far discussed the elements working against investors, as well as some steps to help combat these head winds. We have also explained why exposure to certain investment factors not only can provide a higher expected return and diversification benefits, but help mitigate risk as well. However, to this point, we’ve only covered strategies that investors should consider adopting if their goal is to increase future expected returns. Today we will turn to some of the strategies that are generally better avoided.

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